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Rabu, 02 Agustus 2017

Peeled Complete Guide To SEO Complete Youtube


For colleagues who wrestle with the world of internet marketing would already understand very well the influence and strength of video sharing sites Youtube. As an illustration only, Youtube is one site with the largest number of daily visitors under Google as well as social media up.
In addition, this site also successfully became the second largest search engine after Google, with the number of searches reach 30 million searches every day! Not excessive then if many IMers call Youtube as one of the most potential dredge fields.
From there then a lot of thinking and find out what kind of way to win the competition for video search on Youtube site. One of them certainly involves the role of search engine optimization aka SEO.
And almost the same as the techniques applied to Google search results, in fact there are some special tricks that we can use to get a search position on Youtube pejwan .
In this guide, we will learn some important points to win the search competition on the first page of Youtube site. Apply some points to the maximum and see the results in some time to come.
Immediately, let's start from the first point!

Trick 1: Find Video Keyword

As I have said before, that basically SEO techniques applied on Youtube is not too different when compared with Google. The first stage we have to find keywords, or keyword cool keyword research.
But unlike the keyword search for Google, we have to find what is called Video Keyword. Video Keyword is a keyword that is not only searched through Youtube but also appears on the first page of Google search results.
To make it easier, colleagues can see the image below:
It can be seen that the keyword "cutest cat" shows Google first page search results filled with Youtube videos. Keywords like this can be categorized as video keywords, because not only searched through Youtube, videos with these keywords will also appear in the first page of Google search results.
In general there are several types of video keywords namely:
  • Keyword How to (explain how to create or do something)
  • Keyword Review (reviewing the product or something)
  • Keyword Tutorial (explaining steps or a process)
  • Keyword Fitness (generally related to sports or fitness)
  • Keyword Funny Video (about funny videos)
Of course many ask then why video keyword is so important?
Simply put, you can imagine if you can find a keyword that is not only searched through Youtube but also searched through Google, and your video will appear on the first page of Google, certainly the potential of getting views and engagement would be bigger instead.
How to search for keyword video
After knowing what kind of video keyword, then how to look for it?
The easiest way is certainly as shown in the previous figure. We just look for a number of keywords related to Youtube channel that we will develop.
Once we find a number of keywords, we can directly search on Google. If there is a Youtube video that appears on the first page of Google search results, then the keyword is very appropriate for you to target.
Bonus Tip s: try later on the video keyword has monthly search amount at least 300 . The trick of course we can see through the facilities Google Keyword planner or use other keyword research facilities. Because monthly search numbers 300 have potential traffic flow that is good enough.
Greater? Of course the more mantab. But remember also the competition, guys.

Trick 2: Create Interesting Youtube Videos And Channels

Once we know about the secret video keyword, the next step is to create a video and an interesting Youtube channel. At this stage, we will try to make a good impression on the eyes of Youtube and viewers through the videos and channels we create.
If we talk about video quality, maybe many think that good video is always made with good recorder equipment too. In fact it is not always like that, even if we do not have a qualified camera equipment, we still have a chance to create a video with the concept of screen capture aka record activity on our computer screen, or it could also create video Slideshow.
Previously emphasized that, this tutorial is more directing how to build quality video and channels without using banned SEO techniques.
Most importantly, we know some of the main focuses that serve as youtube benchmarks for ranking our video.
1. Ranking Factors
First of all, we must understand that the video on Youtube does not work like a blog or website in terms of ranking. If in Google, there is a term backlink that can be used to determine the quality of a blog or website, Youtube nothing like it (except embbed video on blog or other site).
Of particular concern are the following points:
  • Video Retention
Video retention is a percentage of how many people view our video then look back at our other videos. The more people who come back to watch our videos, the better our Youtube ranking. This data can be observed in the dashboard of our Youtube account.
  • Comment
All comments that go into a video can be a marker that the video does have an impact on the audience who eventually placed Youtube in the top position. Regardless of these positive or negative comments, I strongly recommend that you actively respond to incoming comments.
  • Thumbs up / Thumbs down
The likes button at the bottom of the video, also a major judgment of a video judged good or not in the eyes of Youtube.
  • Subscribe
Very often we hear, channels with large subscriber can generally get on the first page of Youtube search results more easily. Especially if many of our video viewers who then directly subscribe after watching our video, the effect will be more maknyos again.
  • Share
The more viewers who share our video through social media or other popular sites, the chances are our videos can poke in the top of the search results.
So maximize all those points. In a way? .... Read advanced ya.
2. Create Video Over 5 Minutes
If we look back, many of the videos that appear on the first page of Youtube search results, the length is more than 5 minutes. Even some of them reach more than 1 hour.
Perhaps most of us would have trouble making videos too long. But the 5 minutes, is the minimum that we should try. In theory, generally longer is certainly better.
However, this is without putting aside the quality of our video lo ya! Because you can imagine, if we make a video that is forced too long and in fact not really interesting, then the audience also will not hesitate to immediately leave our video or even press the dislike button.
3. Dress Up Youtube Channel
This is not much realized by those who want to exist on Youtube. Generally they only focus on how to make videos only. But there is one more secret, namely by making Youtube channel that looks professional, because it turns out the complete channel view is also a consideration Youtube to "lift" the position of our video.
So what to do?
First we can add, a complete link from our social media account or website. This link will appear in the " About " section of our channel.
Then do not forget, add an image from the channel. These images include logos, as well as larger wall images. Additional tips are, to further strengthen the SEO factor, give the image file name with the keywords that we aim in the development of Youtube channel.
Next, remember to add a description of your channel. In this description we can include the purpose of making a channel or explanation of the theme of the video is much raised. In it we can also add words that are LSI or derivatives of the keywords that we aim at. We can use free tools like LSIgraph.com or others.
4. Create Custom Thumbnails
The thumbnails of the videos we create in fact also have a tremendous effect on the development of the video, although it does not directly affect the Youtube ranking, at least it is very influential on our audience. It would be better if we make custom Thumbnails.
To note, create custom Thumbnails that are able to attract the curiosity of the audience to open your video. But do not use a custom trap thumbnails, with the actual image has nothing to do with the contents of our video. (Let alone picture p0rn * and sebanganya)
This will only aggravate our image in the eyes of the audience.
5. Create A Playlist
Playlist is a list of some videos with the same theme. And it turns out this feature also contributes to the SEO factor is quite thick and certainly we can use.
The easiest way is to create a playlist with the title of the keyword we are shooting. After that, we can include some videos that we have.
Bonus Tips : we can add some videos from other channels that have similar themes and the video is quite popular.
Indirectly, this playlist will also make our videos appear in the " related video " list of popular videos that we include in the playlist. And it is not impossible that the playlist will appear on the search results Youtube, which means we will also get additional views. Legit!

Trick 3: Build On Page SEO

At this stage, there are some things we need to consider that include the file name, title, description and tags of the video that we upload.
  • File Name
The first about the name, make sure the name of the video file that we upload contains the keywords that we are targeting. Such as if we target the keyword "weight loss tips" we can write the file name weight_loss_tips_video.mp4 or with another video extension.
  • Video Title
Then the second, the video title. Lots of info is scattered, calling that the title of the video should begin with the keywords that we aim at. But sometimes, sometimes the keyword is considered less fit if written at the beginning of the video title.
In addition, from my observations in some search results Youtube keywords, many also incoming video first page line, in fact not write the keyword at the beginning of the video title.
Therefore, it may be best to keep keywords in the title of the video, at least in the beginning not too late.
  • Video description
Next on the video description, here is actually the most important part. Because the video description, is part of our video that can be "read" by the Youtube system. Therefore if we, want to get the first position in Youtube search results, try to write a description that is not only longyou are also complete .
In full, here's a template from the Youtube video description you can use:
  1. For the beginning of the description, put a link from our video.
  2. Enter some targeted keywords in the initial 25 words.
  3. Make a description, at least as long as 250 words, the longer the better.
  4. Use also derived keywords or LSI to enrich our video descriptions.
  5. Enter Link if necessary, such as video we discuss reviews, can we enter the link from the affiliate product, or something else.
  • Tags Video
And the last one is the tags. This is also a very important part because the tags are a description of the video that determines how Youtube positions your video.
Bonus Tips : One small tip that may not have been known, we can take advantage of services from VidIQ extensions. For those who do not know can listen to the following video ( https://www.youtube.com/watch?v=0Jir6dAkff0 ), in general VidIQ can help us find out information related to a video as well as tags used by videos that have mastered the first page for Certain keyword search results.
Later we live cheat tags-tags are then included in our video. Plus, one more tip, enter also the channel name of the popular videos that are in the top sequence. Its function is, so we get in on the video suggestions related from the popular video.

Trick 4: Promote Video

After applying a set of tips that have been discussed above, then we can directly promote the video to get views of course. In this case, again what is emphasized is how to build videos and Youtube channels in 100% white hat aka official way.
It is not advisable to buy services of views or use ways that include black or gray hat.
Actually in the previous article, we have already discussed about this. So, there are several ways we can take to promote our video.
The first through the forum
There is no better place than online forums, to introduce the videos we have created. Simply put is an online forum containing people who have the same interests in a particular theme or area.
If we have a video that matches the theme, and it is useful, of course the forum users will be very happy to see your video. Not only that, we can also build a good name in the eyes of netizens.
In addition we can also use question and answer sites such as Yahoo Answer or better is Quora , because Quora contains more questions and answers are credible.

We can put our video in the answer of a question related to the keywords that we aim at. Or better yet, if we can directly embed the video in our answer.

Alternatively, we can include video links on our personal blog posts as well as email signatures. Be creative.
And the most effective for video promotion, of course through social media sites , can Facebook, Twitter, Instagram, or other social media. The trick is certainly very easy, we can promote directly on our personal account, or on groups and certain pages, which of course is still associated with the theme of our video. Remember, do not be spammy!
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Complete already, guide on SEO techniques for Youtube videos. Apply all these tips or at least select some tips that you can do with the maximum. Be consistent and see the results.
Have additional tips? May dong share in comment field.

Hopefully useful and good luck.

Guide to Developing SEO For Beginner Sites, Try Yes

There is a question from a flower business owner, who wants to try to introduce his business through blogs.
When asked, about what and how SEO is run, I try to explain, but in the end he just "wilted" because he felt his blog is still very small even never visited by visitors at all.

On the other hand, he also claimed to have no capital to run investments in the # SEO field .
Then how the solution? Do we run blogs just like that, without having to pay attention to SEO?
Of course not.
We still must and must run efforts to optimize search engine SEO alias.
The reason is very simple, basically SEO is an effort to make our site or blog more " seen ". When at a point where our site has not been visited by potential customers, this is the right time to start so that our site can be found by consumers.
Even some of the world's great internet marketers, argue that SEO is one of the most cost effective marketing methods.
Especially for small business owners, who certainly do not have big capital, SEO is the best weapon to try.
Unlike the big players who already have the capital to advertise, small businesses tend to require effort that is heavy at the beginning, but able to give prolonged results.
In fact, when we write an article, it is not impossible that the article will continue to bring visitors despite being written many years ago. This happens very often on large sites that are initially also just regular sites.
So there's no excuse for those who have a business and want to introduce it online, not to start learning and implement SEO techniques.
Do not worry, slowly but surely the traffic will come alone.
And here are some ways you can start to run SEO efforts for you, the owners of beginner sites.

Develop Content Strategy

As an initial technique, content strategy is not an easy thing to run. It takes a lot of preparation and steps to take.
But one that is certain, this one technique is very feasible and will give results if run with the maximum.
Content strategy can be interpreted as a step of making and optimizing the content that we have. From there, in fact many website owners or blogs are hesitant to run the content strategy because of the many jobs to be done later.
If indeed you do not have a strong desire to develop an online-based business, it may be hard to run it.
However, if it is already intent, the first thing you must understand is that consumers currently need a satisfactory answer is not a perfunctory content.
Everyone can certainly write in a certain field, but not everyone can make quality writing and able to really provide solutions to consumer problems.
This is called the content authority .
For example for the field of internet marketers, sites like Backlinko and CopyBlogger are sites that develop a lot of quality content. They are capable of being a great site not because they post a lot of content, but they carefully post the content authority.
This kind of content is slowly but surely putting the site in a position above other competitors. The key is, provide content that is capable of answering problems or other things that develop in a particular field.
With the support of data and exposure that can be easily understood, then we will get the title as "experts" in the field.
Next step, then how to create content authority it?
It's easy, there are only 2 steps.
  1. Think about what to write
  2. Then write it down.
That's it, that's it.
Its detail step,
First look for the relationship between the product or service you are developing, with what the customer is looking for .
For this problem, we can not directly search for keyword research efforts, we must think through a broader perspective.
Think in advance, what are the advantages of our products or services, and whether they can solve consumer problems. This is the initial thought to start creating content.
Each consumer will experience three stages, ranging from awarness or recognition, consideration or approach and decision or decision making.
We have to think of every thing that comes to the mind of the consumer while at every stage.
As a real example: We Want to develop an SEO strategy for a dentist service. Then what would be sought by consumers who need a dentist through an online facility?
Can be:
Clinic of the nearest dentist
Cheap dentist clinic
Nearest 24-hour dentist
Special pediatric dentist
Is the dental examination sick?
And many more.
Try to think more about what consumers are looking for through search engines. From there start creating the appropriate content.
Other ways can be heard through sites that provide reviews for similar services. There we can pay attention to the comments given by consumers.
From these comments sometimes tucked into some things that may be a consumer problem. This is what we must develop into content.
Content Creation Process
Once we find out what consumers need or search through search engines, the next step is to create content that answers all those questions and needs.
The first thing to note is the length of the writing. It has been proven that, to create content authority we have to write long content.
It's no longer his time, writing short content in massive amounts. The reader will be more comfortable if the content he read is able to provide a detailed and thorough explanation.
So what about keyword research ?
How to search keywords through existing methods, slowly begin to shift.
As mentioned earlier, to successfully create content authority we must be able to focus our content on the subject matter, what is in need and what is the problem of the consumer.
It's not just about word phrases anymore, it's about how we provide what consumers need.
But that does not mean we have to forget the keyword research completely. We still need it, but it must be modified in such a way.
Tips for building a successful content strategy
Here are some things that must be considered for later content strategy that we run able to run with the maximum.
Firstly , do not set too many targets. Do not think to directly create a large site, make a lot of emails or maybe take the target of bringing in too many consumers.
It would be better if we just focus on one thing only but run it to the maximum.
The best recommendation is to create a blog alias blogging . In addition to run at no cost, ie through blogging services such as Blogspot or WordPress, blogging is also now showing its strength, especially for business to introduce business.
Next, what should also be learned is to apply long tail keywords. For the uninitiated, basically long tail keyword is a kind of keyword long enough. This is also appropriate as we discussed earlier about what consumers are likely to find or need.
Secondly , plan time to write the content, get one or two articles per week. It would be better if we can produce more writing than the target so that later we have a backup of content.
Run the plan well. If we have planned posting 2 content per week then run it that way.
Third , try to develop another type of content. The type of content here is the theme you are trying to lift on your blog.
When we have mastered a theme, try to develop yourself by adding another theme. This can certainly be a reason for visitors to keep visiting your blog.
Lastly , share your content. When we talk about online marketing, we can not just make "weapons", but we also have to learn how to use these weapons.
Like content as a weapon, we must use it by spreading the content. Where? One of the easiest of course through social media.
In addition to offering enormous potential, sharing content through social media is also free and easy to do. We can introduce the content we have created, on Facebook or Twitter. Or can also take advantage of social network sites, as well as sites that deal directly with the industry we are working on.
For those who are familiar with services such as Quora and Medium . You can try it, because the 2 services are currently getting great attention from netizens, especially for colleagues who target consumers from around the world.
The thing that should not be forgotten is, do not be in a hurry in doing all the steps that have been given above. Because to create content that is really good and is an authority, it is a long process.
However, if we succeed in creating content that can suck consumer confidence, then we have built a strong foundation for success in the future.

Keeping Good Relationships With Consumers

If the first process of marketing only goes one way, such as advertising in print, television or many other electronic media, currently the marketing process is not like that.
Marketing is something that is interactive. There is a connection between business and consumers that can not be missed.
Colleagues may also be familiar to see through social media, more and more business brands that appear to communicate with consumers. Or, maybe the bloggers who establish friendship through reply to comments or through the forum.
This is the reason why we should maintain good relationships with consumers.
Then what to do with SEO?
Very closely.
First we must understand that the main purpose of SEO actually is.
  • Bring in traffic
  • Consumer opinion
  • And, build authority
These three goals are the brainchild of renowned internet marketer, Neil Patel .
And to get all that, we need the trust of our consumers or our online followers. If they believe, will be easy for us to get traffic, they also do not mind to share our own content through social media or other networking sites.
Gradually, we will get a position as a site authority with full trust.
As an encouragement, to build a kind of authority is not only monopolized by businesses or those who have big capital. Everyone has the same opportunity.
It starts with demography
Going into a more technical discussion, the closest way to achieve that is to recognize and analyze the demographics of our potential customers. For this one matter, we can actually take advantage of the features of Google, Google Analytics .
The way is easy, we go on the reporting tab, then select Audience> Demographics> Overview.
There will be some information that can be utilized related to consumer demography. Inside there is information about age, gender and so forth.
Then no less interesting is, Google Analytics also has other important data that is related to the intrest or interest consumers.
Located below the demographic section, click on interest then an overview.
There we can see a lot of data. Like the example below.
In the Affinity Categories section , is a topic of what if our visitors liked.

Next section In-Market Segments , shows the consumer segmentation of the most likely to make the purchase of our business products.
And in the last section, Other Categories , displays more detailed information related to whether the theme is liked by visitors to our site.
Once we know what visitors want and need, we must target them to continue to visit our site.
This goal, can be run if we want to start to gain the trust of a few visitors first. Although previously we have no visitors at all, no problem. Because of the few visitors, slowly SEO efforts that we run will build a source of greater and greater traffic.

Site Optimization For Mobile Devices

What many marketers misunderstand is, mobile version sites and mobile-friendly sites are two things in common.
Though the reality is not, the mobile version of the site is something separate from its desktop version. That is, we will have two locations for different types of devices.
On the other hand, if we develop a mobile-friendly site, it means we give freedom to consumers or readers to choose to enjoy our content either through desktop devices or mobile devices.
One example is to have a responsive template .
What are simple tips, make a mobile site design that is easily accessible. Because of using smaller devices, it is sometimes difficult for consumers to choose a choice whether it's a menu, or a specific button on our site.
Therefore, make it with a clearer shape if we want to display the CTA button or for other purposes. In addition, the font size of writing should also be made larger to be comfortable to read.
Avoid using pop ups
Pop ups are site features that are used to display certain information spontaneously through visual appearance. But apparently, there are many problems if we apply this feature on the mobile display.
This problem is also taken seriously by the Google search engine, which assumes that the use of pop ups can affect the performance of sites that eventually lower the ranking.
How many examples of annoying pop ups like below.
The recommendation is, it's better to play it safe by not using pop ups. Or we can replace with a CTA button that does not interfere with the reader.
Optimizing the mobile site, next we can take advantage of services such as Varvy to know the performance of our site primarily deal with mobile display. Varvy will score how good the performance of our mobile site.
In addition, this service also provides suggestions that can be done by site owners to better optimize the performance of the site.
Explanation given was arguably quite complete so it is appropriate to be listened to, for colleagues want to deepen mobile SEO .
In closing, we should not start an effort to introduce online businesses with large capital. We can start from what we have, and build it slowly.
Learning about SEO, blogging or site development, may take a long time. However, the knowledge seems very valuable, especially when the development of the online industry is very developed as it is today.
Although you're still very new about SEO in 2017, it's not impossible that a few years later you become one of the people who master this field, as many other competitors just started it.